Public Relations and Communications Services

The Public Relations and Communications (PRCS) Services Unit leads communications efforts for the Office of the Riverside County Superintendent of Schools (ORCSS) and the programs and services of the Riverside County Office of Education (RCOE).

Sub-groups within PRCS include the Public Information Officer (PIO), Web Services Unit, and Digital Production Services (DPS).

PRCS works with communications personnel and staff in the 23 K-12 school districts throughout Riverside County and with a variety of community, business, educational, media, and governmental organizations on education-related topics.

In this extensive role, the focus of PRCS is also on creating, supporting, and expanding branding and communications activities for a wide variety of internal and external target audiences while positively influencing the value of public education in Riverside County.

Based in the RCOE main office in downtown Riverside, here are some of the regular activities of PRCS:

Paper Clips – Subscribe to get the latest education news delivered to your inbox.

Education Update – Subscribe to the quarterly e-newsletter updating Riverside County residents on the pertinent topics affecting 430,000 students of Riverside County.

Media Relations – From publicizing student achievements to responding to media requests, PRCS works with local, state, and national media outlets on a regular basis.

Social Media – PRCS staff members actively engage with the community, local schools, parents, districts, and educators around the world via Twitter, Facebook, Instagram, LinkedIn, and YouTube.

Web Development – The Web Services team provides front and back end support to RCOE’s internal and external-facing websites, creates custom micro-sites, and provides digital marketing expertise to the organization.

Video Production – From concept to final edits, the Digital Production Services team creates dozens of productions profiling outstanding students, programs, and educators throughout Riverside County. DPS also provides audio/video technical support to ORCSS and RCOE special events.

Photography – PRCS provides photography support to special events, organization-wide marketing communications activities, and media requests.

Event Promotion/Marketing – As a team, PRCS provides a full range of marketing expertise from pre-event graphics and promotions to on-site multimedia support and social media sharing.